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Free marketing assessment for contractors

This free marketing assessment for contractors tests your website live and asks a few quick questions. In about 5 minutes you see your Growth Score, the three biggest leaks costing you jobs and a 90-day plan.

Free, with no sales call required. Your answers stay in your browser until you ask for the detailed report.

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01How it works

How does the free marketing assessment score your business?

Your Growth Score is the average of eight scores from 0 to 100. Each one combines a live test of your website with your answers about how you get found, answer leads, follow up quotes and measure results. The lowest three become your priorities and your 90-day plan.

  • StrategyA written target for jobs and revenue, checked against real numbers.
  • Get foundGoogle search basics, your Google rating and reviews, and whether ChatGPT recommends you.
  • Digital conversionMobile speed, phone usability and how easy it is to request a quote.
  • Lead managementHow fast leads get a reply, after hours and when calls are missed.
  • Sales follow-upWhat happens to every quote after you send it.
  • CRM & automationWhere leads and jobs live, and which follow-ups run on their own.
  • Data & measurementWhether you know what a booked job costs by channel.
  • ScalabilityWhether new work keeps coming in when you are busy on a job.
  1. 0-39

    Founder-Led

    New work depends mainly on the owner.

  2. 40-59

    Fragmented

    The basics exist, but they work separately.

  3. 60-79

    Connected

    Getting found, answering leads and follow-up work together.

  4. 80-100

    Scalable

    New work keeps coming without one person in every step.

02The website scan

What does the website scan check?

The scan runs Google's free PageSpeed Insights test on your home page, as a phone would load it. It checks mobile speed, how long the main content takes to appear, Google search basics such as the page title and summary, phone usability, accessibility and a secure connection.

If Google's test is busy or cannot load your site, the report says so and uses your answers only. We never estimate or fill in scan results. Your answers are stored only if you request the detailed report, as described in our Privacy Policy.