Skip to content
Owner of a contracting business holding project plans in his workshop

For Latino-owned service businesses in the U.S.

You built the business. Now let’s build the system that grows it.

Bluma helps established service companies move beyond referrals and disconnected marketing, toward growth that is predictable, measurable and less dependent on you.

01What we hear from owners

Your business grew. Did your growth system grow with it?

Most established service businesses don’t have a marketing problem. They have a system problem: the way new customers arrive hasn’t kept up with the company.

  • Most of our business still comes from referrals.
  • We’re doing marketing, but I don’t really know what’s working.
  • We get leads, but follow-up isn’t consistent.
  • We’re paying for ads and can’t connect them to revenue.
  • Our website exists. I’m not sure it brings in business.
  • Everything still depends on me.

02The problem

Growth gets harder when every part of the business works on its own.

A website here, ads there, a CRM nobody updates, follow-up that depends on who picks up the phone. Each piece may work. Together they don’t add up to growth you can predict, and every opportunity still runs through you.

TodayEverything runs through you

  • Missed call2:14 PM · no voicemail
  • Facebook lead, no reply3 days ago
  • Did we send the Johnson quote?WhatsApp
  • Google Ads: $1,200 this monthResults: ?
  • Referral from María, call backYesterday
  • leads_FINAL_v3.xlsxLast edited 3 weeks ago

With a growth systemEvery lead has a next step

New 3

Kitchen remodelGoogle

Deep cleanReferral

Contacted 2

Exterior paintFacebook

Office cleaningGoogle

Quote sent 2

Lawn planWebsite

BathroomReferral

Won 1

Roof repairGoogle

  • Auto-reply sent in 2 min
  • Follow-up scheduled for Thursday
  • Every job tied to its source
Illustrative example. Not client data.

03The shift

From fragmented marketing to a connected growth system.

We don’t sell tools or isolated tactics. We connect strategy, demand, conversion and measurement into one system built around your business goals.

TodayWith a growth system
Referrals and word of mouthPredictable demand
Disconnected tacticsOne connected system
Manual, inconsistent follow-upStructured processes
Guessing what worksMeasurement you can trust
Everything depends on the ownerProcesses that scale

04The Bluma Growth System

Diagnose. Design. Build. Grow.

Strategy comes before tactics. We understand the business first, then build only what moves it forward.

  1. 01

    Diagnose

    Understand the business before recommending marketing. What is actually preventing growth?

  2. 02

    Design

    Growth priorities, customer journey, channels, technology, KPIs and a clear roadmap.

  3. 03

    Build

    Implement only what’s needed: website, acquisition, CRM, automation, measurement.

  4. 04

    Grow

    Measure, learn, experiment, optimize and scale what works.

05Growth Assessment

How ready is your business to scale?

A short set of questions about how your business attracts, converts and follows up with customers. You get your Growth System Score, your growth stage and the three priorities that would move you forward. Free, about 4 minutes.

  1. Stage 1

    Founder-Led

    Growth depends mainly on the owner.

  2. Stage 2

    Fragmented

    Marketing exists, but the pieces work independently.

  3. Stage 3

    Connected

    Acquisition, technology, sales and data work together.

  4. Stage 4

    Scalable

    A measurable growth engine you can optimize and scale.

06Who we work with

Built for service businesses that already sell.

Companies with customers, a reputation and often a team, ready for growth that doesn’t depend on referrals alone. We understand the Latino founder. We build for the American market, whether your customers speak English, Spanish or both.

  • Professional cleaner washing a window
    Recurring services

    Cleaning companies

    Residential and commercial cleaning, beyond word of mouth.
  • Contractor explaining finished kitchen work to a client
    High-ticket projects

    Remodeling & contractors

    Where lead quality and follow-up decide the year.
  • House painter rolling paint on an interior wall
    Seasonal demand

    Painting contractors

    Seasonal demand that needs a steadier pipeline.
  • Landscaper trimming a hedge in a residential garden
    Recurring services

    Landscaping companies

    Building demand, retention and capacity.

07Pricing

Clear pricing. No long-term lock-in.

Start with the free assessment or a $497 Growth Blueprint. When you’re ready, a monthly Growth Partnership keeps the system improving. Ad spend and software are always separate.

Foundation

For businesses that need the basics connected and measured.

 

$1,250/month

  • Growth foundation and measurement setup
  • Website conversion improvements
  • CRM and follow-up automation
  • Monthly strategic optimization
Talk to Bluma

Scale

For multi-channel, multi-location or multi-market growth.

Starting at

$2,500/month

  • Everything in Growth
  • Multi-channel acquisition
  • Advanced automation and integrations
  • Expanded experimentation roadmap
Talk to Bluma

08From the playbook

Practical guides for your trade.

How cleaning, remodeling, painting and landscaping companies win demand beyond referrals, convert more estimates and keep customers longer. Every figure sourced.

Ready to grow beyond referrals?

Start with the assessment, or talk to us directly if you already know what you need.