For Latino-owned service businesses in the U.S.
You built the business. Now let’s build the system that grows it.
Bluma helps established service companies move beyond referrals and disconnected marketing, toward growth that is predictable, measurable and less dependent on you.
01What we hear from owners
Your business grew. Did your growth system grow with it?
Most established service businesses don’t have a marketing problem. They have a system problem: the way new customers arrive hasn’t kept up with the company.
- Most of our business still comes from referrals.
- We’re doing marketing, but I don’t really know what’s working.
- We get leads, but follow-up isn’t consistent.
- We’re paying for ads and can’t connect them to revenue.
- Our website exists. I’m not sure it brings in business.
- Everything still depends on me.
02The problem
Growth gets harder when every part of the business works on its own.
A website here, ads there, a CRM nobody updates, follow-up that depends on who picks up the phone. Each piece may work. Together they don’t add up to growth you can predict, and every opportunity still runs through you.
TodayEverything runs through you
- Missed call2:14 PM · no voicemail
- Facebook lead, no reply3 days ago
- Did we send the Johnson quote?WhatsApp
- Google Ads: $1,200 this monthResults: ?
- Referral from María, call backYesterday
- leads_FINAL_v3.xlsxLast edited 3 weeks ago
With a growth systemEvery lead has a next step
Kitchen remodelGoogle
Deep cleanReferral
Exterior paintFacebook
Office cleaningGoogle
Lawn planWebsite
BathroomReferral
Roof repairGoogle
- Auto-reply sent in 2 min
- Follow-up scheduled for Thursday
- Every job tied to its source
03The shift
From fragmented marketing to a connected growth system.
We don’t sell tools or isolated tactics. We connect strategy, demand, conversion and measurement into one system built around your business goals.
| Today | With a growth system |
|---|---|
| Referrals and word of mouth | Predictable demand |
| Disconnected tactics | One connected system |
| Manual, inconsistent follow-up | Structured processes |
| Guessing what works | Measurement you can trust |
| Everything depends on the owner | Processes that scale |
04The Bluma Growth System
Diagnose. Design. Build. Grow.
Strategy comes before tactics. We understand the business first, then build only what moves it forward.
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01
Diagnose
Understand the business before recommending marketing. What is actually preventing growth?
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02
Design
Growth priorities, customer journey, channels, technology, KPIs and a clear roadmap.
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03
Build
Implement only what’s needed: website, acquisition, CRM, automation, measurement.
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04
Grow
Measure, learn, experiment, optimize and scale what works.
05Growth Assessment
How ready is your business to scale?
A short set of questions about how your business attracts, converts and follows up with customers. You get your Growth System Score, your growth stage and the three priorities that would move you forward. Free, about 4 minutes.
- Stage 1
Founder-Led
Growth depends mainly on the owner.
- Stage 2
Fragmented
Marketing exists, but the pieces work independently.
- Stage 3
Connected
Acquisition, technology, sales and data work together.
- Stage 4
Scalable
A measurable growth engine you can optimize and scale.
06Who we work with
Built for service businesses that already sell.
Companies with customers, a reputation and often a team, ready for growth that doesn’t depend on referrals alone. We understand the Latino founder. We build for the American market, whether your customers speak English, Spanish or both.
Recurring servicesCleaning companies
Residential and commercial cleaning, beyond word of mouth.
High-ticket projectsRemodeling & contractors
Where lead quality and follow-up decide the year.
Seasonal demandPainting contractors
Seasonal demand that needs a steadier pipeline.
Recurring servicesLandscaping companies
Building demand, retention and capacity.
07Pricing
Clear pricing. No long-term lock-in.
Start with the free assessment or a $497 Growth Blueprint. When you’re ready, a monthly Growth Partnership keeps the system improving. Ad spend and software are always separate.
Foundation
For businesses that need the basics connected and measured.
$1,250/month
- Growth foundation and measurement setup
- Website conversion improvements
- CRM and follow-up automation
- Monthly strategic optimization
Growth
For established companies ready to build steady demand.
$1,750/month
- Everything in Foundation
- Demand generation and local search
- Content and conversion programs
- Analytics, reporting and experiments
Scale
For multi-channel, multi-location or multi-market growth.
Starting at$2,500/month
- Everything in Growth
- Multi-channel acquisition
- Advanced automation and integrations
- Expanded experimentation roadmap
08From the playbook
Practical guides for your trade.
How cleaning, remodeling, painting and landscaping companies win demand beyond referrals, convert more estimates and keep customers longer. Every figure sourced.
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Beyond Referrals: How Cleaning Companies Win Recurring Homes and Janitorial Contracts
Residential cleaning is won on local search and trust; janitorial on targeted outreach. The channels that work and how to choose between them.
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Beyond Referrals: How Remodelers Keep Kitchen, Bath and Addition Leads Coming Before the Backlog Runs Dry
Set a backlog trigger, then build the channels that bring remodeling projects: Google Business Profile, project pages, LSAs and trade partners.
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Beyond Referrals: Where Painting Contractors Find Their Next Repaint, Cabinet and Commercial Jobs
Repaints, cabinets and commercial work are different demand problems. The channels that work for painting companies and how to choose them.
Ready to grow beyond referrals?
Start with the assessment, or talk to us directly if you already know what you need.