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An AI answering service for contractors that replies to every lead in seconds.
Bluma sets up and runs an AI answering service for contractors and other home service companies. It texts back missed calls and replies to web forms, texts, WhatsApp and website chat in seconds, 24/7, in English or Spanish. It asks your questions, books the job or hands it to you, and logs every conversation in your CRM.
Included in every monthly plan. No contracts longer than 3 months. You own every account.
01The problem
Where do home service companies lose leads?
Leads get lost in the moments you can’t answer. You are on a roof, under a sink or driving to the next job. It is 9 p.m. and the office is closed. Or the caller speaks Spanish and nobody on duty does. Each unanswered call, form or text is a job that can go to the next company on the list.
- After hours and on weekends.A form sent on Saturday and answered on Monday may already be booked with someone else.
- On the job site.You can’t stop work for every call. The caller hears voicemail and tries the next number.
- While driving.You can’t text back safely. By the time you park, the customer may have moved on.
- Spanish-speaking callers.A customer who prefers Spanish may not leave a message in English. If nobody can answer in Spanish, the lead is gone.
In Scorpion’s 2026 State of Home Services Marketing report, 56% of homeowners said they want 24/7 scheduling or after-hours communication. And 66% of business leaders said after-hours service is their top operational challenge.
02How it works
How does an AI answering service for contractors work?
The assistant replies first, asks the questions you choose and then books the job or passes it to you. It works by text on every channel: missed calls, web forms, SMS, WhatsApp and website chat. Here is what happens from the customer’s first message to a booked job.
- Step 1
A customer reaches out
A call you miss, a web form, a text, a WhatsApp message or a website chat. At 2 p.m. or 2 a.m.
- Step 2
The assistant replies in seconds
It introduces itself as your company’s assistant. A missed call gets a text back. It writes in English or Spanish, in the language the customer uses.
- Step 3
It asks your questions
You choose them: the service, the address or zip code, how urgent it is and the budget window. You approve every script.
- Step 4
It books the job or hands it to you
It offers open times from your calendar and books the visit. Or it sends the lead to you or your office with a summary. Emergencies and price questions always go to a person.
- Step 5
Everything lands in your CRM
The conversation, the answers and the result are saved in your CRM.
A person stays in charge. Bluma sets up the assistant, you approve what it says, and we review the conversations every week to improve the answers.
03What you see
You can read every conversation the assistant has.
Every conversation is saved word for word in your CRM, with a short summary on top. You see which leads booked, which ones need a callback and which ones were not a fit. Every month, the report shows how many leads became jobs.
- Every conversation, word for wordAny chat, text or WhatsApp thread, in either language.
- A summary of each leadService, zip code, urgency and budget window, ready for your callback.
- Booked visits on your calendarIn your calendar, only in the time slots you allow.
- Alerts for handoffsEmergencies, price questions and requests for a person reach you right away.
- Monthly resultsLeads answered, response time, booked jobs and revenue, from your CRM.
04Limits
What doesn’t the AI assistant do?
The assistant handles the first reply and the basic questions. It does not make decisions that belong to you. It does not replace your office staff, quote prices or handle emergencies alone. It only says what you approved, and it never pretends to be a person.
- It does not replace your team.It covers the moments when nobody can answer. Your staff takes over.
- It does not quote prices.Pricing questions go to you, with the job details already collected.
- It does not handle emergencies alone.When a customer describes an emergency you defined, it alerts a person right away.
- It does not go off script.You approve its questions and answers. Anything else goes to your team.
- It does not hide that it is AI.It introduces itself as your company’s assistant. Customers can ask for a person anytime.
05Plans and prices
Which Bluma plans include AI lead response?
Every monthly plan includes it, starting with Foundation at US$1,250 a month. Growth and Scale include it too, plus more work to bring in new leads. Texting, WhatsApp and phone tools may charge their own usage fees. You pay those directly to the tool, not to Bluma.
Foundation
For answering every lead and measuring the results.
US$1,250/month
- AI lead response on calls, forms, texts, WhatsApp and chat
- CRM with every conversation saved
- Weekly conversation review
- Monthly report in jobs and dollars
Growth
For established companies that want more new leads every month.
US$1,750/month
- Everything in Foundation
- Google Maps, local and AI search work
- Website and quote-form improvements
- Review requests
Scale
For several locations, markets or channels.
Starting atUS$2,500/month
- Everything in Growth
- More channels and locations
- More automation between your tools
Monthly plans start with a 3-month term, then continue month to month. Not ready for a plan? The Growth Assessment is free and takes about 5 minutes. The Growth Blueprint costs US$497 and is credited to your monthly plan. Setup starts at US$1,500, based on scope. See full pricing.
06Next steps
What happens after you write to us
Within one business day, we review how your company answers calls, forms and messages today. Then we have a 30-minute call, in Spanish or English. After the call, you get a written plan with a price. You decide, with no obligation.
- Step 1
We review your business
Within 1 business day, we check your Google profile, website, forms and response times.
- Step 2
We talk for 30 minutes
In Spanish or English, about your services, hours and the questions you ask new customers.
- Step 3
You get a written plan and price
What we’d set up first, what it costs and what we’ll measure.
07Questions
Questions owners ask about AI lead response
These are the questions owners ask about AI, cost, Spanish and emergencies. If yours isn’t here, write to us. We answer within one business day.
Will customers know it’s AI?
Yes. It introduces itself as your company’s assistant in its first message. Transparency is the default. Customers can ask for a person at any time, and the conversation goes to you or your office.
How much does the AI lead response assistant cost?
It is included in every Bluma monthly plan: Foundation at US$1,250 a month, Growth at US$1,750 and Scale from US$2,500. Texting, WhatsApp and phone tools may charge their own usage fees, which you pay to them directly. If your phones, forms or CRM need more work, Setup starts at US$1,500, based on scope.
Does it speak Spanish?
Yes. It replies in English or Spanish, in the language the customer uses. You approve the scripts in both languages before anything goes live.
What happens with emergencies?
Emergencies go to a person. You define what counts, such as a leak, no heat or a storm-damaged roof. The assistant alerts whoever is on call and tells the customer a person will contact them.
Will it give prices or quotes?
No. Pricing questions go to you or your office. The assistant first collects the service, the address and the budget window. Your callback starts with the facts.
Does it work with my phone number and my CRM?
We start from the tools you already use, including your business phone number. Twilio, WhatsApp Business, HubSpot, Jobber and Housecall Pro are only examples. Bluma has no partnership with them. If a tool can’t connect directly, we tell you the limits and the options.
Does it replace my office staff?
No. It covers the moments when nobody can answer: after hours, on a job site or on the road. Your team takes over from there, with a summary of each lead.
See also AI search visibility and CRM and follow-up, or browse all services.
Ready to answer every lead in seconds?
Tell us how you answer leads today. Within 1 business day, we’ll tell you where we’d start.