Marketing for HVAC companies · For Latino-owned businesses
HVAC marketing that books more repair calls and maintenance plans.
Bluma does AI-powered HVAC marketing for Latino-owned heating and air companies in the U.S. We help homeowners find you on Google, Maps and ChatGPT when the AC or the heat stops working. An AI assistant answers every lead in seconds, in English or Spanish. Every month, we show you which calls, jobs and dollars it brought in.
No contracts longer than 3 months. You own every account.
01The problem
Why HVAC companies stall at referrals
Referrals fill part of your schedule, but a no-heat or no-AC call doesn’t wait for one. The homeowner searches, checks reviews and books whoever answers first. If you’re hidden on Maps or miss the call, that repair goes to a competitor. So does the system replacement that may follow.
- The phone rings after hours and nobody answers.Breakdowns happen at night and on weekends. A missed call at 9 p.m. is a booked job for whoever picks up next.
- Your schedule swings with the weather.Heat waves and cold snaps flood you with calls. Mild weeks leave your techs waiting. Without maintenance plans and off-season offers, your revenue follows the thermometer.
- Replacement quotes don’t close.A new system is a large expense. Homeowners compare quotes and ask about financing. If nobody follows up, your quote sits in a drawer.
- You can’t tell which marketing pays.Your ads, website vendor and lead apps each send their own reports. None of them shows booked calls, revenue or what each job cost.
02What we do
How Bluma gets you more booked HVAC calls
We work on four areas, starting with the one that costs you the most calls today. Each action fits how HVAC is bought: urgent repairs, seasonal peaks, maintenance plans and big replacement quotes. AI does the repetitive work around the clock, and a senior strategist makes the decisions with you.
- Get found
Show up for “AC repair near me” in every area you serve
We set your Google Business Profile categories, such as HVAC contractor and air conditioning repair, and list every service area. We run Local Services Ads where Google offers them for HVAC in your area. AI drafts pages for repair, installation and maintenance, and a person reviews each one before it goes live. Our AI search visibility work helps ChatGPT and Google AI answers recommend you. According to Scorpion’s 2026 State of Home Services Marketing, 22% of homeowners already use AI tools like ChatGPT to research providers.
- Get chosen
Make calling you the easy decision
Your website shows your license, insurance, service hours, financing options and real photos of your techs. A click-to-call button sits at the top of every page. Bilingual pages serve Spanish-speaking homeowners. After every service call, the customer gets a personal review request by text, sent automatically. In Scorpion’s 2026 State of Home Services Marketing, 87% of homeowners said they won’t hire a company rated below 4 stars.
- Never lose a lead
Catch every emergency call
Our AI lead response assistant texts back missed calls and answers forms and texts in seconds, 24/7, in English or Spanish. It asks what’s wrong and books the visit or hands it to your team. You approve its scripts, and emergencies you define, like no heat in winter, go straight to whoever is on call. Every lead goes into your CRM. Replacement quotes get automatic follow-up, and repair customers get a maintenance plan offer.
- Know what works
Know your cost per booked call
We connect calls, forms and ads to the jobs in your field software. You see booked calls, maintenance plans sold, replacements sold and the cost of each, by channel. AI drafts the monthly report from that data, and your strategist checks it.
Heat waves and cold snaps leave no time to fix missed calls. Tell us how your phones work today, and we’ll show you what we’d change first.
03Your report
What you get every month
Every month you get one report in plain language. It counts HVAC calls, the revenue they bring and what each one cost, not clicks. Revenue comes from your CRM or job software, so the numbers reflect real work. We go through it with you on a call, in Spanish or English.
- Calls bookedRepairs and installs, by where the customer found you.
- Maintenance plans soldNew plans this month and what they add to your yearly revenue.
- Replacements and revenueSystems sold and total job revenue, taken from your field software.
- Cost per booked jobWhat each booked job cost, by channel, including ad spend.
- Missed calls and response timeHow many calls you missed, by hour and day, and how fast you called back.
- Next month’s planThe three changes we’ll make next, and why.
04Plans and prices
What does HVAC marketing cost with Bluma?
Monthly plans start at US$1,250. For an established company that wants new HVAC calls every month, we recommend the Growth plan at US$1,750. You start with a three-month term, then continue month to month. Ad spend is paid directly to Google or other platforms.
Foundation
For getting the basics working and measured.
US$1,250/month
- Call and lead tracking with a monthly report
- Website changes that bring more calls and quote requests
- CRM, AI lead response assistant and quote follow-up
- Monthly review and plan
Growth
For established companies that want new HVAC calls every month.
US$1,750/month
- Everything in Foundation
- Google Maps, local search and AI search work
- Website content and quote-form improvements
- Review requests and monthly tests
Scale
For several locations, markets or channels.
Starting atUS$2,500/month
- Everything in Growth
- More ways to bring in customers, across more channels
- More automation and connections between your tools
- More tests each month
Not ready for a monthly plan? Start with the free Growth Assessment. It takes about 5 minutes and gives you a score, a PDF report and a 90-day plan. A Growth Blueprint costs US$497 and is credited to your monthly plan. Setup starts at US$1,500, based on scope. See full pricing.
05Next steps
What happens after you write to us
Within one business day, we review how your company shows up online. Then we have a 30-minute call, in Spanish or English. After the call, you get a written plan with a price. You decide with no pressure and no obligation.
- Step 1
We review your business
Within 1 business day, we check your Google profile, website, reviews and AI search results.
- Step 2
We talk for 30 minutes
In Spanish or English, about your services, your areas and the customers you want.
- Step 3
You get a written plan and price
What we’d do first, what it costs and what we’ll measure. You decide.
06Questions
Questions HVAC company owners ask
Here are short answers on cost, timing, contracts, AI and Spanish. If your question isn’t here, write to us. We answer within one business day.
How much does HVAC marketing cost with Bluma?
Bluma’s monthly plans are US$1,250 (Foundation), US$1,750 (Growth) or from US$2,500 (Scale). Ad spend is separate and paid directly to the platforms. The Growth Assessment is free. The Growth Blueprint costs US$497 and is credited to your monthly plan.
Can you help me get more calls in slow months?
Yes. In mild weeks, we promote tune-ups, maintenance plans and indoor air quality services. We plan these campaigns before the season starts. The monthly report shows whether they filled your schedule.
Are Local Services Ads worth it for HVAC?
It depends on your area and how fast you answer. You pay per lead, so speed matters. We set them up where Google offers them, track the cost per booked job and tell you whether to keep, raise or cut the budget.
Do you work with ServiceTitan, Housecall Pro or Jobber?
We start from the software you already use and pull job and revenue data from it. If it can’t connect directly, we set up a simple export. That way the report shows real jobs, not guesses.
How long until I see more booked calls?
Some fixes work as soon as they go live, like the AI lead response assistant and review requests. Google Maps rankings and search results take longer and depend on your area and competition. Your written plan sets targets, and each monthly report shows progress against them.
How does Bluma use AI?
AI answers and follows up on your leads around the clock, in English or Spanish. It also drafts pages, ads and your monthly report. A senior strategist sets the plan and reviews everything. You approve every script. Customers always know they are talking to an AI assistant and can ask for a person.
Do you work in Spanish?
Yes. Strategy sessions and calls are in Spanish or English, whichever you prefer. We also build your marketing for English- and Spanish-speaking customers.
Do I have to sign a long contract?
No. Monthly plans have an initial three-month term, then continue month to month. You own your website, Google Business Profile, ad accounts and data. If you leave, everything stays with you.
See how we work with plumbing companies and roofing companies, trades where urgent calls also decide the month, or browse all industries.
Ready to book more HVAC calls?
Tell us about your company. Within 1 business day, we’ll review how you show up online and tell you where we’d start.