Marketing for remodeling contractors · For Latino-owned businesses
Marketing for remodeling contractors that turns long quotes into signed projects.
Bluma does AI-powered marketing for remodeling contractors and general contractors owned by Latino entrepreneurs in the U.S. We help homeowners find you on Google, Maps and ChatGPT when they plan a kitchen, bath or addition. An AI assistant answers every inquiry in seconds, in English or Spanish. Every month, we show you which projects and dollars it brought in.
No contracts longer than 3 months. You own every account.
01The problem
Why remodeling contractors stall at referrals
Referrals bring good projects, but not on a schedule you can plan crews around. A homeowner planning a remodel researches for weeks, collects several quotes and looks hard at past work. If you’re hard to find, show few photos or go quiet after the estimate, the project goes to someone else.
- Too many leads that were never going to buy.You drive across town for an estimate, and the budget is half of what the job costs. Each wasted visit costs you an evening.
- Your best work is invisible online.You’ve built beautiful kitchens and baths, but the photos live on your phone. Homeowners can’t choose work they can’t see.
- Estimates go quiet for weeks.Remodels take time to decide. Homeowners talk to their family, their bank and other contractors. Without follow-up, your estimate loses to the contractor who kept in touch.
- You can’t tell which marketing paid off.A project signed in March may have started with a search in January. Without tracking, nobody connects that revenue to where it came from.
02What we do
How Bluma gets you more booked remodeling projects
We work on four areas, starting with the one that loses you the most projects today. Each action fits how remodels are bought: long research, several quotes and a big decision. AI does the repetitive work around the clock, and a senior strategist makes the decisions with you.
- Get found
Show up when homeowners start planning
We set up your Google Business Profile with the right categories and every city you work in. We build pages for each project type, like kitchens, bathrooms, additions and basements. AI drafts answers to the questions homeowners ask, and a person reviews each one before it goes live. Our AI search visibility work helps ChatGPT and Google AI answers recommend you. According to Scorpion’s 2026 State of Home Services Marketing, 83% of homeowners start their search online, and 22% use AI tools like ChatGPT.
- Get chosen
Let your past projects sell the next one
Project pages show before-and-after photos, the city, the scope and how long it took. Your website shows your license, insurance and how you work, from the first visit to the final walkthrough. Bilingual pages reach Spanish-speaking homeowners. Each finished project gets a personal review request, sent automatically.
- Never lose a lead
Follow up on every estimate until there’s an answer
Our AI lead response assistant texts back missed calls and answers forms and texts in seconds, 24/7, in English or Spanish. It asks for project type, timeline and budget range, so you visit serious buyers first. You approve its scripts. Every lead goes into a CRM with its stage. Each estimate gets automatic, personal follow-up over several weeks, with photos of similar projects.
- Know what works
Know what each signed project cost
We track every lead from the first contact to the signed contract, even when that takes months. You see estimates given, projects signed, revenue and the cost to win each one. AI drafts the monthly report from that data, and your strategist checks it.
Every estimate you give deserves follow-up. Tell us how you win projects today, and we’ll show you where we’d start.
03Your report
What you get every month
Every month you get one report in plain language. It counts remodeling projects, the revenue they bring and what each one cost, not clicks. Revenue comes from your CRM or job software, so the numbers reflect real work. We go through it with you on a call, in Spanish or English.
- Leads and estimatesNew project requests and estimates given, by where the homeowner found you.
- Projects signed and revenueSigned contracts and their value, taken from your CRM.
- Cost per signed projectWhat each signed project cost, by channel, including ad spend.
- Open estimatesThe estimates still in play and their total value, so long decisions don’t get lost.
- Reviews and project photosNew reviews and new project pages added this month.
- Next month’s planThe three changes we’ll make next, and why.
04Plans and prices
What does marketing for remodeling contractors cost with Bluma?
Monthly plans start at US$1,250. For an established company that wants new remodeling projects every month, we recommend the Growth plan at US$1,750. You start with a three-month term, then continue month to month. Ad spend is paid directly to Google or other platforms.
Foundation
For getting the basics working and measured.
US$1,250/month
- Call and lead tracking with a monthly report
- Website changes that bring more calls and quote requests
- CRM, AI lead response assistant and quote follow-up
- Monthly review and plan
Growth
For established companies that want new remodeling projects every month.
US$1,750/month
- Everything in Foundation
- Google Maps, local search and AI search work
- Website content and quote-form improvements
- Review requests and monthly tests
Scale
For several locations, markets or channels.
Starting atUS$2,500/month
- Everything in Growth
- More ways to bring in customers, across more channels
- More automation and connections between your tools
- More tests each month
Not ready for a monthly plan? Start with the free Growth Assessment. It takes about 5 minutes and gives you a score, a PDF report and a 90-day plan. A Growth Blueprint costs US$497 and is credited to your monthly plan. Setup starts at US$1,500, based on scope. See full pricing.
05Next steps
What happens after you write to us
Within one business day, we review how your company shows up online. Then we have a 30-minute call, in Spanish or English. After the call, you get a written plan with a price. You decide with no pressure and no obligation.
- Step 1
We review your business
Within 1 business day, we check your Google profile, website, reviews and AI search results.
- Step 2
We talk for 30 minutes
In Spanish or English, about your services, your areas and the customers you want.
- Step 3
You get a written plan and price
What we’d do first, what it costs and what we’ll measure. You decide.
06Questions
Questions remodeling contractors ask
Here are short answers on cost, timing, contracts, AI and Spanish. If your question isn’t here, write to us. We answer within one business day.
How much does marketing for a remodeling contractor cost with Bluma?
Bluma’s monthly plans are US$1,250 (Foundation), US$1,750 (Growth) or from US$2,500 (Scale). Ad spend is separate and paid directly to the platforms. The Growth Assessment is free. The Growth Blueprint costs US$497 and is credited to your monthly plan.
How do you filter out leads who aren’t ready to buy?
Your pages show the projects you take, and your form asks for timeline and budget range. Leads go into the CRM by stage. You call the serious ones first, and the rest get helpful follow-up until they’re ready.
My projects take months to close. How do you measure that?
We keep the original source on every lead in the CRM until the contract is signed. The report shows signed projects by source, plus the value of open estimates. That way long decisions still count.
Do you work with general contractors too?
Yes. If you do remodels, additions or full renovations for homeowners, the same approach applies. For commercial work, we build separate pages and follow-up for property owners and managers.
How long until I see more signed projects?
Some fixes work as soon as they go live, like the AI lead response assistant and review requests. Google Maps rankings and search results take longer and depend on your area and competition. Your written plan sets targets, and each monthly report shows progress against them.
How does Bluma use AI?
AI answers and follows up on your leads around the clock, in English or Spanish. It also drafts pages, ads and your monthly report. A senior strategist sets the plan and reviews everything. You approve every script. Customers always know they are talking to an AI assistant and can ask for a person.
Do you work in Spanish?
Yes. Strategy sessions and calls are in Spanish or English, whichever you prefer. We also build your marketing for English- and Spanish-speaking customers.
Do I have to sign a long contract?
No. Monthly plans have an initial three-month term, then continue month to month. You own your website, Google Business Profile, ad accounts and data. If you leave, everything stays with you.
Read our remodeling business guides for practical tips. See how we work with painting contractors and roofing companies, trades where homeowners also compare several quotes, or browse all industries.
Ready to sign more remodeling projects?
Tell us about your company. Within 1 business day, we’ll review how you show up online and tell you where we’d start.