Marketing for cleaning companies · For Latino-owned businesses
Marketing for cleaning companies that fills your schedule with recurring clients.
Bluma does AI-powered marketing for cleaning companies owned by Latino entrepreneurs in the U.S. We help you get found on Google, Maps and ChatGPT. An AI assistant answers every quote request in seconds, in English or Spanish, so more of them become weekly and biweekly clients. Every month, we show you which jobs and dollars it brought in.
No contracts longer than 3 months. You own every account.
01The problem
Why cleaning companies stall at referrals
Referrals bring great clients, but you can’t control when they arrive. When a homeowner searches for a cleaner, they compare reviews, prices and how fast you answer. If your company is hard to find or slow to reply, that client books someone else, even if your work is better.
- Your best clients came from referrals, and you can’t order more.Word of mouth slows down in some months. Your crews have open slots, but you have no steady way to fill them.
- One-time cleanings don’t become recurring clients.A move-out or deep clean is a chance to win a weekly client. Without a follow-up offer, that chance ends when your crew leaves.
- Quote requests wait while you’re on a job.A homeowner who fills out a form at 2 p.m. may call three other companies by 3 p.m. A slow reply can cost you a client who would have stayed for years.
- You pay for leads and reports, but not for clients.Lead sites can send the same request to several companies. Your website and ads vendors report clicks. Nobody tells you what one new recurring client costs.
02What we do
How Bluma gets you more booked cleaning clients
We work on four things, starting with the one that costs you the most clients today. AI does the repetitive work around the clock, and a senior strategist makes the decisions with you. Here is what that looks like for a cleaning company.
- Get found
Show up when people search for a cleaner nearby
We set up your Google Business Profile with the right categories, such as house cleaning and commercial cleaning, plus the exact areas you serve. We add Local Services Ads if Google offers them for cleaning in your area. AI drafts clear pages for each service and area, and a person reviews each one before it goes live. Our AI search visibility work helps ChatGPT and Google AI answers recommend you. According to Scorpion’s 2026 State of Home Services Marketing, 22% of homeowners already use AI tools like ChatGPT to research providers.
- Get chosen
Look like the safe choice in five seconds
Your website shows starting prices, your insurance, how you screen your crews and real photos of your team. A short form asks only what you need to quote. Bilingual pages let Spanish-speaking households read everything in their language. After every cleaning, the client gets a personal review request by text, sent automatically. In Scorpion’s 2026 State of Home Services Marketing, 87% of homeowners said they won’t hire a company rated below 4 stars.
- Never lose a lead
Answer every request, even from a job site
Our AI lead response assistant texts back missed calls and answers forms and texts in seconds, 24/7, in English or Spanish. It asks your quote questions and books the estimate or hands it to you. You approve its scripts. Every request goes into a simple CRM. Quotes get automatic follow-up by text and email. After a one-time or move-out cleaning, the client gets an offer to switch to a recurring plan.
- Know what works
See what each new recurring client costs
We track every call and form back to where it came from. Each month you see how many clients each channel brought in, what they’re worth per month and what you paid to get each one. AI drafts the monthly report from that data, and your strategist checks it.
Tell us about your company, and we’ll tell you which of these to do first.
03Your report
What you get every month
Every month you get one report in plain language. It counts cleaning clients, the revenue they bring and what each one cost, not clicks. Revenue comes from your CRM or job software, so the numbers reflect real work. We go through it with you on a call, in Spanish or English.
- New clients bookedSplit into recurring and one-time, by where they found you.
- Revenue from new clientsMonthly recurring value plus one-time revenue, taken from your CRM or scheduling software.
- Cost per new clientWhat each new client cost, by channel, including ad spend.
- Requests and response timeHow many calls and forms came in, how fast you answered and how many became a booked cleaning.
- Reviews and ratingNew reviews this month and your current Google rating.
- Next month’s planThe three changes we’ll make next, and why.
04Plans and prices
What does marketing for cleaning companies cost with Bluma?
Monthly plans start at US$1,250. For an established company that wants new cleaning clients every month, we recommend the Growth plan at US$1,750. You start with a three-month term, then continue month to month. Ad spend is paid directly to Google or other platforms.
Foundation
For getting the basics working and measured.
US$1,250/month
- Call and lead tracking with a monthly report
- Website changes that bring more calls and quote requests
- CRM, AI lead response assistant and quote follow-up
- Monthly review and plan
Growth
For established companies that want new cleaning clients every month.
US$1,750/month
- Everything in Foundation
- Google Maps, local search and AI search work
- Website content and quote-form improvements
- Review requests and monthly tests
Scale
For several locations, markets or channels.
Starting atUS$2,500/month
- Everything in Growth
- More ways to bring in customers, across more channels
- More automation and connections between your tools
- More tests each month
Not ready for a monthly plan? Start with the free Growth Assessment. It takes about 5 minutes and gives you a score, a PDF report and a 90-day plan. A Growth Blueprint costs US$497 and is credited to your monthly plan. Setup starts at US$1,500, based on scope. See full pricing.
05Next steps
What happens after you write to us
Within one business day, we review how your company shows up online. Then we have a 30-minute call, in Spanish or English. After the call, you get a written plan with a price. You decide with no pressure and no obligation.
- Step 1
We review your business
Within 1 business day, we check your Google profile, website, reviews and AI search results.
- Step 2
We talk for 30 minutes
In Spanish or English, about your services, your areas and the customers you want.
- Step 3
You get a written plan and price
What we’d do first, what it costs and what we’ll measure. You decide.
06Questions
Questions cleaning company owners ask
Here are short answers on cost, timing, contracts, AI and Spanish. If your question isn’t here, write to us. We answer within one business day.
How much does marketing for a cleaning company cost with Bluma?
Bluma’s monthly plans are US$1,250 (Foundation), US$1,750 (Growth) or from US$2,500 (Scale). Ad spend is separate and paid directly to the platforms. The Growth Assessment is free. The Growth Blueprint costs US$497 and is credited to your monthly plan.
How long until I see more recurring clients?
Some fixes work as soon as they go live, like the AI lead response assistant and review requests. Google Maps rankings and search results take longer and depend on your area and competition. Your written plan sets targets, and each monthly report shows progress against them.
Do you work with residential and commercial cleaning?
Yes. Homeowners and office managers search and decide differently, so we build separate pages and follow-up for each. For commercial work, we focus on walkthrough requests and longer quotes.
Will my company show up in ChatGPT or Google AI answers?
No one can guarantee it. We improve your chances with consistent business details, strong reviews and clear pages that answer what people ask. We also check how AI tools describe your company and report what changes.
How does Bluma use AI?
AI answers and follows up on your leads around the clock, in English or Spanish. It also drafts pages, ads and your monthly report. A senior strategist sets the plan and reviews everything. You approve every script. Customers always know they are talking to an AI assistant and can ask for a person.
Do you work in Spanish?
Yes. Strategy sessions and calls are in Spanish or English, whichever you prefer. We also build your marketing for English- and Spanish-speaking customers.
Do I have to sign a long contract?
No. Monthly plans have an initial three-month term, then continue month to month. You own your website, Google Business Profile, ad accounts and data. If you leave, everything stays with you.
Read our cleaning business guides for practical tips. See how we work with landscaping companies and pest control companies, two trades that also run on recurring service, or browse all industries.
Ready for more recurring cleaning clients?
Tell us about your company. Within 1 business day, we’ll review how you show up online and tell you where we’d start.