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Google Local Services Ads for contractors, tracked down to the booked job.
We set up and run Google Local Services Ads for contractors, plus Google Search ads when they make sense. Your budget is paid straight to Google. Every call is tracked, and an AI assistant answers the ones you miss in seconds, in English or Spanish. Every month you see which jobs and dollars the ads brought in.
Your ad budget goes straight to Google, never through Bluma. You own the ad accounts.
01The problem
Why can ad spend bring clicks but no jobs?
Ads stop working for contractors when nobody checks which calls became jobs. Budgets run on searches you don’t serve, calls go to voicemail and the report shows clicks. In the Scorpion 2026 State of Home Services Marketing report, 67% of business leaders can’t tie marketing spend to revenue. That is the gap we close.
- You see clicks, not customers.A report full of impressions doesn’t tell you if the ads paid for themselves.
- Ads show for the wrong work.Without the right settings, you pay for searches in towns or services you don’t want.
- Calls slip through.If nobody answers or calls back, the money spent on that call is lost.
- Nobody fights bad leads.Local Services Ads let you dispute some leads, but someone has to review them.
02What we do
How does Bluma manage Google Local Services Ads for contractors?
We handle the full setup and the weekly management, from verification and budgets to lead review and call tracking. If Google Search ads fit your numbers, we run them too. AI drafts ad versions and flags searches that waste money. A senior strategist makes every budget decision, and you keep the accounts.
- Local Services Ads setupWe build your profile, pick your job types and service areas, and prepare your documents for Google’s background, license and insurance checks.
- Google Guaranteed or Screened badgeWe help you meet the checks for the badge Google offers your trade. Badge names and rules change, so we follow Google’s current version.
- Google Search adsWhen they make sense, we run Search ads on the exact services and towns you want, with your best jobs and reviews in the ad. Ads can run in English, Spanish or both, and we approve every version.
- Budgets paid to GoogleYou set the budget with us. Google charges your card directly. We adjust spend weekly based on cost per booked job.
- Call trackingEvery call gets a tracking number. We see which ad and which search it came from, and whether it became a quote and a job.
- Lead review and disputesWe check your Local Services Ads leads and dispute the ones that qualify, like wrong services or areas.
Ads bring more calls only if your team answers and follows up. That is why we pair ads with AI lead response, which answers every missed call and message in seconds, and with CRM and follow-up. For long-term calls that don’t cost per lead, add Google Maps and local SEO.
03Every month
What do you get every month?
Every month you get a report in money, not clicks. It shows what you spent with Google and how many calls and quote requests came in. It also shows booked jobs, the revenue from those jobs and your cost per customer. Then we agree on next month’s changes.
- Spend and leadsMoney spent per campaign, calls, messages and quote requests.
- Jobs and revenueBooked jobs and revenue per campaign, from your CRM or the closed-job list you share.
- Cost per customerWhat each new customer cost you in ads, by campaign and service.
- Changes madeBudgets moved, searches blocked, disputes filed and what we will test next.
04Fit
Who should run Local Services Ads with Bluma?
This fits home service companies that can take more jobs now and answer the phone when it rings. It also fits owners who already spend on ads but can’t see what they get back. It doesn’t fit companies with no budget for ads beyond Bluma’s fee.
A good fit
- Licensed and insured home service companies with 5 to 50 employees
- A team that can answer calls or call back fast
- A monthly ad budget you can pay to Google on top of Bluma’s fee
- Trades like cleaning, remodeling, painting, landscaping, roofing, HVAC, plumbing or pest control. See industries.
Not a fit
- Businesses that can’t pass Google’s license, insurance or background checks yet
- Teams that can’t take on more jobs right now
- Owners who want ads to run with no one answering the phone
05Next steps
What happens after you write to us?
After you write to us, we review your business within 1 business day. Then we hold a 30-minute call about your jobs and goals. Finally, you get a written plan and price. There is no cost and no commitment until you approve it.
- Step 1
We review your business
Within 1 business day, we look at your Google profile, website, reviews and ads.
- Step 2
30-minute call
We talk about your jobs, your service area, your goals and what is working today.
- Step 3
Written plan and price
You get a written plan with a fixed monthly price. You decide if it makes sense.
06Questions
Google Ads and Local Services Ads questions.
How much do Google Local Services Ads cost?
With Local Services Ads, you pay Google for each lead, not for each click. The price per lead depends on your trade and your area, and you set a budget in your account. Check current rates in your Google account, because they change.
Is my ad budget included in Bluma’s fee?
No. Your ad budget is paid directly to Google from your own account. Bluma’s fee covers setup, management and reporting. Monthly plans are US$1,250, US$1,750 and from US$2,500.
What is the Google Guaranteed badge?
It is a badge Google has shown on Local Services Ads for businesses that passed its checks. Google has used names like Google Guaranteed, Google Screened and Google Verified. The badge and checks depend on your trade and location.
How long does it take to get Local Services Ads running?
Google has to verify your business first. That can include a background check, a license check and proof of insurance. The time depends on Google and on how fast you send documents. We prepare everything with you.
Should I run Local Services Ads or Google Search ads?
It depends on your trade, area and budget. Local Services Ads charge per lead. Search ads charge per click and let you pick exact searches. We start where your numbers point and add the other only if it pays.
Can I stop paying for bad leads?
With Local Services Ads, Google lets you dispute some leads that don’t fit, such as wrong services or areas. Google decides on each dispute. We review your leads and file disputes when they qualify.
How does Bluma use AI?
AI answers and follows up on your leads around the clock, in English or Spanish. It also drafts pages, ads and your monthly report. A senior strategist sets the plan and reviews everything. You approve every script. Customers always know they are talking to an AI assistant and can ask for a person.
Do you guarantee a number of calls?
No. Google sets prices and decides who sees each ad. We commit to clean setup, careful management and honest reporting in calls, jobs and cost per customer.
Turn your ad budget into booked jobs you can count.
Tell us your trade, your area and what you spend today. We’ll review your ads within 1 business day.