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Marketing agency vs Bluma: how to choose the right partner.
Marketing agency vs Bluma comes down to one question. Do you want several vendors, or one partner accountable for the whole path from search to booked job? Bluma uses AI for the repetitive work and a senior strategist for the decisions, so your fee doesn’t pay for hours of manual tasks. Here is a fair way to compare, a checklist to use with any agency, and the cases where Bluma is not the right fit.
Use the checklist below with any agency, including us.
01The problem
Why is choosing marketing help so hard for home service owners?
Many owners end up with several vendors and no single answer. In the Scorpion 2026 State of Home Services Marketing report, 78% of business leaders use two or more marketing vendors. And 67% can’t tie marketing spend to revenue. When results drop, each vendor can point to another, and you are left to connect the dots.
That isn’t a flaw of any one agency. It is what happens when the website, ads, reviews and follow-up are run by different people with different reports.
02Side by side
Marketing agency vs Bluma: what is the real difference?
Agencies range from one-person shops to large firms, and many do excellent work. The real choice is the model. Several vendors can each be strong in one channel. One accountable partner answers for how all channels work together, and for the jobs and revenue at the end.
| Several vendors | One accountable partner (Bluma) |
|---|---|
| Each vendor reports on its own channel | One report from first search to booked job |
| You connect the website, ads and follow-up | We connect them and answer for the result |
| Strong specialists in one area | One plan across Google, Maps, website, CRM and AI search |
| Larger agencies can offer big teams | A senior strategist you talk to directly, with AI doing the repetitive work |
| Terms vary by vendor | 3-month first term, then month to month |
03Checklist
What should you ask any marketing agency before you sign?
Ask these eight questions of any agency, and of Bluma too. Ask for the answers in writing. A partner worth hiring will answer each one clearly, show you a sample report and tell you what it won’t do. If an answer is vague, treat that as an answer.
- Who owns the accounts?Your Google Business Profile, ad accounts, website, domain and CRM should be in your name.
- Is ad spend paid directly to the platform?Ask if they add a markup to ad spend or software, and how much.
- What does the monthly report show?Ask for a sample. Look for calls, booked jobs, revenue and cost per customer, not only clicks.
- How long is the contract, and how do I leave?Ask for the minimum term, the notice period and what you keep if you go.
- Who will do the work?Ask who you will talk to each week and who actually builds and runs the campaigns.
- Do you understand home services?Ask how they handle seasonality, service areas, quotes and reviews.
- Can you serve my Spanish-speaking customers?Ask who writes Spanish copy and whether it is translated or written natively.
- What will you not do?A good partner tells you what is outside its scope and what results it can’t promise.
04What we do
What does Bluma do differently?
We run the full path from search to booked job for home service companies, and we report it in money. AI answers your leads and drafts pages, ads and reports. A senior strategist sets one plan and reviews all of it. You own every account, ad spend goes straight to the platforms, and the first term is only 3 months.
- Get foundGoogle Maps and local SEO, Google Ads and Local Services Ads and AI search visibility.
- Get chosenContractor websites with proof and quote forms, in English and Spanish.
- Never lose a leadAI lead response in seconds, 24/7, in English or Spanish, plus CRM and follow-up on every call, quote and finished job.
- Know what worksA monthly report in jobs, revenue and cost per customer, drafted by AI and checked by your strategist.
05Every month
What do you get every month with Bluma?
Every month you get one report and one call. The report shows calls, quote requests, booked jobs, revenue and cost per customer for each channel. It also lists what we did, what worked, what didn’t and what we will change next. You get one plan and one person to call.
- Results by channelGoogle Maps, ads, website, AI search and lead sites side by side.
- Work doneEvery change made that month, in plain language.
- Next stepsWhat we will test or fix next month, and why.
06Fit
When is Bluma not the right fit?
Bluma is not the right fit for every company, and we will say so. A larger agency may serve you better if you need TV, radio or large video production. The same goes for a big team on site, or a national multi-brand program. If you only want one task done cheaply, a freelancer may fit better.
Bluma fits
- Home service companies with 5 to 50 employees and 3+ years in business
- Owners tired of reports full of clicks
- Companies serving English-speaking, Spanish-speaking or both kinds of customers
- Trades like cleaning, remodeling, painting, landscaping, roofing, HVAC, plumbing or pest control. See industries.
Choose someone else for
- TV, radio or large video production
- A big in-house or on-site team
- A single cheap task, like a logo or a batch of social posts
- Guaranteed rankings or sales
07Next steps
What happens after you write to us?
After you write to us, we review your business within 1 business day. Then we hold a 30-minute call about your jobs and goals. Finally, you get a written plan and price. There is no cost and no commitment until you approve it.
- Step 1
We review your business
Within 1 business day, we look at your Google profile, website, reviews and ads.
- Step 2
30-minute call
We talk about your jobs, your service area, your goals and what is working today.
- Step 3
Written plan and price
You get a written plan with a fixed monthly price. You decide if it makes sense.
08Questions
Agency vs Bluma questions.
Is Bluma a marketing agency?
Bluma is an AI-powered growth partner for home service companies. We do work an agency does, like ads, websites and local SEO. The difference is that we answer for the full path from search to booked job, and we report in jobs and dollars.
Can I keep my current website person or ads agency?
Yes. We can work alongside them. We will be clear about which results we control and which we don’t, so the monthly report stays honest.
Who will work on my account?
Bluma is a small, founder-led firm. You work directly with Nicolás Alarcón, the founder, from strategy to reporting. AI handles repetitive tasks, and he reviews the work. If we bring in a specialist, we tell you who and why.
What happens if it isn’t working?
After the first 3 months, plans run month to month. You can stop at any time and keep every account, page and report.
How does Bluma’s pricing compare with an agency?
We don’t know what each agency charges, so compare written quotes. Bluma’s plans are US$1,250, US$1,750 and from US$2,500 per month, with ad spend paid directly to the platforms.
How does Bluma use AI?
AI answers and follows up on your leads around the clock, in English or Spanish. It also drafts pages, ads and your monthly report. A senior strategist sets the plan and reviews everything. You approve every script. Customers always know they are talking to an AI assistant and can ask for a person.
Do you work in Spanish?
Yes. We work with you in English or Spanish, and we write Spanish pages and messages natively for your customers.
Ask us the hard questions first.
Bring the checklist to a 30-minute call. We’ll answer every question in writing, before you pay anything.