Home / Compare / Angi and Thumbtack leads
Are Angi leads worth it? A fair look at shared leads vs. your own calls.
Are Angi leads worth it? For some contractors, yes. Angi and Thumbtack can fill your calendar fast. But you pay per lead, other pros can compete for the same customer, and the flow stops when you stop paying. Whatever you choose, speed wins: our AI assistant replies to missed calls, forms and texts in seconds, in English or Spanish. Here is how to decide, with your own numbers.
No pressure to quit any lead site. We help you measure it, then you decide.
01The answer
Are Angi leads worth it for your company?
They are worth it when the jobs they bring cost less than the profit those jobs leave you. Angi and Thumbtack both charge pros for leads, with prices that vary by trade and area. The only fair test is your own math: what you spent, how many jobs you booked and what those jobs paid.
Lead sites have real strengths. You can start fast, you don’t need a website and homeowners already trust the brand. They can help a new company, a new service area or a slow month.
They also have limits. A homeowner can contact several pros at once, so you compete on speed and price. The customer found you through the platform, not through your name. And when you stop paying, the leads stop.
02Side by side
How do shared leads compare with demand you own?
Shared leads work like renting: you pay for each one, and the customer first meets you on the platform. Owned demand comes from your Google profile, your website, your reviews and your past customers. It takes longer to build, but the calls are for your company by name, and they don’t switch off when you stop paying.
| Lead sites (Angi, Thumbtack) | Demand you own |
|---|---|
| You pay per lead, whether or not you win the job | You pay to build and keep your profile, site and reviews |
| The homeowner may contact other pros too | The homeowner calls your company from your listing or site |
| Fast to start | Takes months to build |
| Reviews live on the platform | Reviews build your Google profile |
| Leads stop when you stop paying | Your listing, site and reviews stay with you |
03Do the math
How do you work out if a lead site pays off?
Divide what you spent on a lead site in one month by the jobs you booked from it. That is your cost per booked job. Compare it with the profit on an average job. If the profit is clearly higher, the site pays. If not, the money may work harder somewhere else.
- 1. Count every lead.Log every lead from the site in one place, with the date and the job type.
- 2. Mark the outcome.Booked, lost or no answer. Add the job value when it is booked.
- 3. Add up the spend.Use your invoice or account for the same month.
- 4. Compare with other sources.Run the same math for Google, referrals and your website.
04What we do
What does Bluma do if you rely on lead sites today?
We don’t ask you to drop anything on day one. First we track every lead source in your CRM, so you see the real cost per booked job. Then we build calls you own: your Google profile, your reviews, your website and follow-up with past customers. AI answers and follows up on every lead, and a senior strategist reads the numbers with you. You cut what doesn’t pay, when the numbers say so.
- Track every sourceLead sites, Google, referrals and your website in one CRM. See CRM and follow-up.
- Answer fasterOur AI lead response assistant texts back missed calls and replies to forms and texts in seconds, 24/7. You respond while the homeowner is still choosing.
- Build your Google presenceProfile, reviews and service areas, plus the facts ChatGPT and Google AI answers use. See Google Maps and local SEO and AI search visibility.
- Add paid calls for your nameWhen it fits, Google Local Services Ads bring calls from people who chose your company.
05Every month
What do you get every month?
Every month you get a report that compares your lead sources in money. It shows what each one cost, the leads it sent, the jobs you booked, the revenue from those jobs and the cost per customer. You can see which source to grow and which to cut, side by side.
- Cost per booked jobFor each lead site and each of your own channels.
- Revenue by sourceWhat the jobs from each source were worth.
- Owned growthNew Google reviews, profile calls and website quote requests.
06Fit
When is Bluma the right call, and when is a lead site better?
Bluma fits established companies that want more calls for their own name and less dependence on paid leads. A lead site may fit better if you are brand new or need jobs this week. The same is true if nobody can answer and follow up. Some companies do both for a while.
Bluma fits
- Home service companies with 5 to 50 employees and 3+ years in business
- Owners who spend on lead sites and want to know what they really return
- Trades like cleaning, remodeling, painting, landscaping, roofing, HVAC, plumbing or pest control. See industries.
A lead site may fit better
- Brand-new companies that need their first jobs this week
- Owners who are happy with their lead-site costs and don’t want to change
- Teams with no time to answer calls or follow up
07Next steps
What happens after you write to us?
After you write to us, we review your business within 1 business day. Then we hold a 30-minute call about your jobs and goals. Finally, you get a written plan and price. There is no cost and no commitment until you approve it.
- Step 1
We review your business
Within 1 business day, we look at your Google profile, website, reviews and ads.
- Step 2
30-minute call
We talk about your jobs, your service area, your goals and what is working today.
- Step 3
Written plan and price
You get a written plan with a fixed monthly price. You decide if it makes sense.
08Questions
Questions about Angi and Thumbtack leads.
How much do Angi and Thumbtack leads cost?
Both charge pros for leads, and the price depends on your trade, your area and the type of job. Prices and terms change, so check the current pricing on each company’s own site before you decide.
Are Angi leads shared with other contractors?
On lead sites, a homeowner can compare or contact more than one pro for the same job. That is part of how these platforms work. It means speed and price matter a lot when you respond.
Should I stop using Angi or Thumbtack?
Not by default. If the numbers show a lead site brings jobs at a cost you are happy with, keep it. We help you measure that and build calls you own, so you depend on it less.
Do reviews on Angi help my Google ranking?
Reviews on a lead site help you on that site. Your Google Business Profile has its own reviews. Building both makes sense, and our review requests can point customers to Google.
How long does it take to replace lead-site jobs with my own calls?
It depends on your trade, area and current reviews. Paid options like Google Local Services Ads can start sooner. Google Maps rankings take longer to build. We report progress every month.
How does Bluma use AI?
AI answers and follows up on your leads around the clock, in English or Spanish. It also drafts pages, ads and your monthly report. A senior strategist sets the plan and reviews everything. You approve every script. Customers always know they are talking to an AI assistant and can ask for a person.
What does Bluma cost?
Monthly plans are US$1,250 (Foundation), US$1,750 (Growth) and from US$2,500 (Scale). The free Growth Score and the US$497 Growth Blueprint help you decide before committing.
Find out what each lead source really costs you.
Tell us where your jobs come from today. We’ll review your numbers within 1 business day.