Key takeaways
- Today we are launching Bluma, a strategic marketing consultancy for service businesses.
- Your customers decide before they reach out. In 6sense’s 2025 study, B2B buyers first contacted a vendor when they were already 61% of the way through their buying journey, and 77% of the time that first vendor was the one that won.
- AI is now part of that decision: according to Forrester, 94% of business buyers use AI in their buying process.
- Bluma brings brand, website, SEO and GEO, paid media, content, events and CRM together in one strategy, run on a specialized, AI-powered system and led by a team that answers for the results.
- The first step is free: a ten-minute assessment that shows how your customers, search engines and AI see your company.
Today we are introducing Bluma. It starts from a simple idea: most service businesses don’t lose customers because they need one more ad or a prettier logo. They lose them because, at the moment the customer decides, they are not the obvious choice.
Bluma exists to change that. We are a strategic marketing consultancy: we define your brand, build the system that attracts and converts customers, and run it on a specialized, AI-powered system, so your company moves in weeks on what used to take months.
Your customers decide before they reach out
The way companies choose a provider has changed. A buyer sees an ad or hears a referral, searches for you, checks your website and reviews, and asks an AI assistant. By the time they finally get in touch, they already have a shortlist and, almost always, a favorite.
6sense’s 2025 B2B Buyer Experience Report, based on nearly 4,000 buyers, makes this clear: first contact with a vendor happens when the buyer is already 61% of the way through the buying journey. That is six to seven weeks earlier than in prior years, but still far too late to start persuading them. And the vendor they speak with first ends up winning 77% of the time.
Source: 6sense, 2025 B2B Buyer Experience Report.
The conclusion is uncomfortable but useful: most of the sale happens where you are not in the room. On your website, in your reviews, in search results and, more and more, in a conversation with an AI assistant. If your company doesn’t stand out, isn’t clear or doesn’t earn trust in those moments, it never makes the list, and you never find out.
AI is already part of the decision
Forrester reports that 94% of business buyers use AI in their buying process. In its Buyers’ Journey Survey, 2025, twice as many buyers named generative AI or conversational search as an important source of information than any other source.
That changes what it means to be visible. Showing up in search engines is no longer enough: you need to be the company that search engines and AI assistants understand, trust and recommend. It has a name, GEO or generative engine optimization, and it is built on what has always worked: clear positioning, consistent information and real evidence.
Being recommended is starting to matter as much as being found.
Why piecemeal marketing no longer works
Many companies buy their marketing in pieces: the logo from one vendor, the ads from another, a website nobody updates and a CRM nobody uses. Each piece can look fine on its own, but the customer experiences them together, and the gaps between them cost you the sale. An ad that promises something the website doesn’t explain. An inquiry nobody answers in time. A brand that says what every competitor says and ends up competing on price.
At the same time, budgets aren’t growing. Gartner’s 2025 CMO Spend Survey found that marketing budgets held at 7.7% of company revenue, and 59% of marketing leaders say they lack the budget to execute their strategy. When resources don’t grow, every dollar has to work toward the same idea.
The same survey shows where the answer is heading: marketing leaders investing in generative AI mostly report gains in time efficiency (49%) and cost efficiency (40%). AI doesn’t replace strategy, but it does change what a small team can execute.
What Bluma is
Bluma is your strategic marketing team. We build the six fronts that decide whether your company gets chosen as one system, with clear accountability for results:
- Brand strategy and architecture. Positioning, messaging, logo, brand guidelines and every asset your team needs, so customers understand in seconds what you do, who you serve and why they should choose you.
- Web development, SEO and GEO. Websites designed to convert, that search engines and AI assistants understand and recommend.
- Paid media. Google Ads, Meta Ads and LinkedIn Ads campaigns tied to inquiries and sales, not just clicks.
- CRM and sales automation. A reply and a follow-up for every inquiry, and clarity on which channel brings each sale.
- Content and social media. Strategy, calendar and assets for social, blog and email, produced with the help of AI.
- Webinars and digital events. From promotion to follow-up, turning attendees into sales conversations.
Consulting-grade strategy, delivered at the speed of AI
At Bluma, every account has one team accountable from start to finish, and all of the work runs on a specialized, AI-powered system: market and competitor research that used to take weeks gets done in days, content is produced with more variations to test, and sales follow-up keeps going even when you’re busy.
The system speeds up the work. The decisions are made by a team that understands your business.
And some commitments don’t depend on technology: we reply to every message within one business day, every scope is put in writing, and your domain, accounts, CRM and files stay in your name.
How we work
- We start with a diagnosis, not a menu. In two weeks we review your brand, your digital presence, your sales process and your numbers, and deliver a written plan with priorities and budget.
- Fixed-scope projects. Brand, website or sales setup, with defined deliverables and a delivery date.
- Monthly partnership. Planning, execution, measurement and a monthly results meeting. The first term is three months, then month to month.
Our prices are published on our pricing page, because a relationship built on trust starts with clarity.
Start by seeing where you stand
Before you hire anyone, it helps to know where you stand. That’s why the first step with Bluma is free: in about ten minutes, the assessment reviews your website against two competitors, runs live search engine and AI tests for your service and city, and calculates with your numbers what improving is worth. You get a report with scores, findings and a 90-day plan you can download as a PDF. No sign-up and no sales call.
See your company the way your customers see it. Take Bluma’s free assessment: your website against two competitors, live search engine and AI tests, and a 90-day plan.
If your company does great work but the market doesn’t know it yet, that is exactly why Bluma exists. Thank you for being part of this beginning.
